Customer Experience refers to the overall perception and interaction a customer has with a brand or company throughout their entire journey, from initial awareness to post-purchase support. It encompasses every touchpoint, including marketing, sales, product usage, and customer service. The aim is to create positive experiences that meet or exceed customer expectations, fostering satisfaction, loyalty, and advocacy. Factors influencing customer experience include ease of access to products or services, responsiveness, product quality, and the emotional engagement of the customer with the brand. A strong customer experience strategy can lead to increased customer retention, positive word-of-mouth, and ultimately, enhanced business performance.
Microsoft Unveils Cutting-Edge AI Solutions to Transform Customer Interactions Microsoft recently introduced groundbreaking advancements in artificial intelligence (AI) technology aimed at revolutionizing the customer experience across various interaction stages. During…