The AR/VR Industry refers to the sector that encompasses the development, production, and application of augmented reality (AR) and virtual reality (VR) technologies. Augmented reality enhances the real world by overlaying digital information, such as images or data, onto the user’s view of the physical environment, often using devices like smartphones or AR glasses. In contrast, virtual reality creates a fully immersive digital environment that replaces the user’s real-world surroundings, typically experienced through VR headsets. This industry includes various applications, such as gaming, education, healthcare, architecture, and training simulations, and involves a range of technologies, including computer graphics, sensors, and software development. The AR/VR Industry is rapidly evolving, driven by advancements in hardware and software, increasing accessibility, and growing interest from both consumers and businesses.
Microsoft’s recent decision to step back from its HoloLens project marks a significant shift in the tech giant’s strategy towards augmented and mixed reality. The move has left industry observers…