Media refers to the various means of communication that disseminate information, entertainment, and content to the public. It encompasses a wide array of platforms and formats, including print (newspapers, magazines), broadcasting (television, radio), digital (websites, social media), and outdoor advertising (billboards). Media serves as a channel for spreading news, artistic expression, advertising, and social commentary, profoundly influencing public opinion and culture. It plays a crucial role in shaping discussions around social, political, and economic issues, while also providing a space for creative content and storytelling. Media can be categorized into traditional media, which refers to established outlets like television and newspapers, and new media, which includes the internet and mobile applications that enable user-generated content and direct engagement.