Investing is the act of allocating money or resources to an asset, venture, or project with the expectation of generating a profit or income over time. The primary purpose of investing is to increase wealth and enhance financial stability by taking advantage of the potential for appreciation or income generation. Investments can take various forms, including stocks, bonds, real estate, mutual funds, and business ventures.

Investing involves assessing the risk associated with different opportunities and often requires research and analysis to make informed decisions. Investors typically aim for a favorable return on their investment, which can come in the form of capital gains, dividends, or interest income. The time horizon for investments can vary widely, with some investments being short-term and others being held for many years or decades.

Overall, investing is a fundamental aspect of personal finance and economic growth, as it enables individuals and businesses to allocate resources efficiently and create value over time.