Digital innovation refers to the process of using digital technology to develop new ideas, products, services, or operational methods that significantly enhance or transform existing business practices and customer experiences. It involves leveraging advancements in technology such as artificial intelligence, big data, cloud computing, the Internet of Things (IoT), and blockchain to create value and drive efficiency.

Digital innovation can manifest in various forms, including the introduction of new digital platforms, the automation of processes, the enhancement of customer engagement through digital channels, and the creation of entirely new business models. The goal is to be more agile, adaptable, and competitive in a digitally-driven marketplace.

It is essential for organizations to continuously pursue digital innovation to keep pace with evolving consumer expectations and technological advancements, thereby fostering growth and sustainability. Overall, digital innovation is a crucial component of modern business strategy, enabling organizations to harness technology effectively to meet the demands of today’s digital economy.