Corporate innovation refers to the processes and activities undertaken by established organizations to develop new ideas, products, services, or business models that create value and enhance competitiveness. This can involve adopting new technologies, improving operational efficiencies, or exploring new markets and customer segments. Corporate innovation aims to foster a culture of creativity and experimentation within an organization, allowing it to adapt to changing market conditions and consumer needs.
It often aligns with strategic goals and may include initiatives such as research and development (R&D), collaboration with startups, investment in new ventures, and the implementation of innovative practices across various departments. By prioritizing corporate innovation, companies seek to drive growth, enhance customer satisfaction, and sustain long-term success in an increasingly dynamic business environment.
Ferrovial, a leading global infrastructure operator, has introduced state-of-the-art artificial intelligence technology across its workplaces in over 15 countries worldwide. The innovative utilization of Microsoft Copilot, an advanced AI assistant,…